Communicate Clearly.
Think Sharper.
Explain Better.
Writing, speaking, explaining, teaching — it all gets easier when you build the skill of clarity. Learn the frameworks and tools used by top professionals and educators.
Ready to sharpen your clarity superpower?
Grab our free learning resources to start communicating, thinking, and teaching with precision.
Build a reputation for clear communication
I'm James Moore
Communication coach for leaders, educators, and course creators.
I'm a writer, educator, and course designer with over a decade of experience in teaching and education technology. I hold a Master’s in Education from the University of Cambridge and have built online courses in subjects ranging from physics and medicine to writing and cognitive science. All my courses offer a money-back guarantee.
WHAT I DO
ExplAIn Yourself (Book): How to master the art of explanation in the age of AI, and why you need to.
The Custom GPT Tools: GPT-powered assistants that sharpen your writing, thinking, and teaching.
The Training: Online courses that turn clarity into a repeatable skill.
Communications consulting: Get in touch for bespoke packages for your business.
If you're looking to level up your business or career through the way you communicate, you're in the right place. I help experts sound as smart as they are.
Want to find out more about James and his work?
Ask his chatbot!
You can ask things like:
"I want to improve my writing - how can James help?"
"I want to share my knowledge with others in an online course - what resources does James have for this?"
"I want to know more about James - tell me about his hobbies!"
Struggling to explain your ideas without losing your audience?
You're not alone. Whether you're drafting a proposal, building a course, or trying to teach something complex, communication can feel like a guessing game.
That used to frustrate me, too. As an educator, I saw firsthand how much clarity unlocks. It builds trust. It earns attention. It inspires.
This site exists to help you do the same, with tools, prompts, and courses grounded in the science of how the brain absorbs information.
Most people try to “sound smart.” I’ll help you become clear.
Whether you're trying to:
Write a sharper blog post or book
Create content that teaches well and sticks
Build a clear, outcome-driven online course
Explain complex things in simple ways.
I've built tools, prompts, and courses to help. No jargon. No 10-step hacks. Just frameworks and guidance that work.
Clarity-first tools (including custom GPTs)
Prompt playbooks that sharpen your thinking
Writing and teaching courses built to transform how you communicate
Trusted By Professionals
We’re Blend, where TikTok meets workplace training for the next generation of frontline workers. Our mission is to train, retain and engage a new generation of deskless talent through the power of short form, mobile based learning.
What a journey it’s been collaborating with James Moore on our new series of TikTok style accredited Compliance courses. Straight away, James understood the importance of balancing engaging scripts with effective learning design and the effort he put into creating our courses went above and beyond our expectations. Here’s to #blending with James on many more courses to come!
Check out some of the work we did with James here.
Peter Turner
Co-Founder of Beeline & a writing and history enthusiast
I've had the pleasure of working with James Moore both as a student in his Writing course on Beeline and collaborating with him on instructional design projects.
James is genuinely one of the best communicators I've encountered - he has this rare ability to take complex writing concepts and make them click instantly. His course is brilliantly structured and engaging throughout. What really impressed me is seeing the calibre of work he's involved with, like his collaboration with Veritasium - it's clear why top-tier creators seek out his expertise.
If you're serious about improving your writing, James delivers results.
What You’ll Find Here
Learn how to teach, explain, and communicate in line with the science of how we learn
Your personal writing, teaching, and explaining assistants powered by AI chatbot for feedback
What You’ll Gain
Sharper thinking through structured prompts
Clearer writing and messaging
Stronger communication & teaching skills grounded in how people actually learn
More confidence in your voice, ideas, and delivery
This isn’t surface-level improvement. It’s a shift in how you think, write, and communicate.
Not sure where to start?
Begin with these Free Resources:
Clear Writing Prompt Playbook
Prompts to Write Clearly, Say More With Less, and Sharpen Every Draft
Explanation Prompt Playbook
Prompts to explain anything in a way that clicks, sticks, and spreads.
Or, you might enjoy a book that shows you how to explain things clearly
The Book: ExplAIn Yourself
A 2-hour read for people whose work is to inspire others
The ability to explain something clearly is a superpower. One that very few have.
In the age of AI, it's tempting to jump on ChatGPT to rush to our explanation destination. But that robs us of the most important parts of the explanation journey. Not to mention the fact that ChatGPT learnt how to explain from internet text, most of which is not tailored to explaining with clarity.
This book gives you practical tools you can use to explain anything to anyone. It'll change not only how you explain, but how you think. You'll learn to use AI as your drafting partner, not your guide.
The workplace of tomorrow will be run by those who master AI, not those who let it master them. And in a world of lazy AI-generated content, this book will help you cut through the noise.
A Conversation Worth Watching
Sharp insights. Inspiring Story. Smart ideas about learning and writing.
The Custom GPT Tools
Clarity Tools to Make It Click
Need a Hand? These Tools Can Help.
CUSTOM GPT
Clarity Coach
Your personal writing coach that cuts the fluff and makes your message stand out
CUSTOM GPT
ExplAIn AI
Explanation assistant that makes complex concepts relatable and understandable
CUSTOM GPT
Course Builder Pro
Turn half-baked ideas into an online course, structured for how the brain learns
For experts ready to scale their impact
If you’re ready to go beyond quick wins and build long-term skills,
these courses will take you there with frameworks, practice, and support.
ONLINE COURSE
Write Like Your Career Depends On It
This self-paced course combines 12 written lessons with AI feedback to make your writing crystal clear. Perfect for anyone who wants to sharpen their voice, structure their thoughts, and communicate with clarity.
After completing this course, you’ll be able to craft explanations, lessons, and written content that not only make sense but stick.
Course begins in July 2025
ADVANCED ONLINE COURSE
Cognitive Science for Communicators
Premium program for leaders, educators, and communicators who want to communicate their knowledge online. If you’re building an online course, you’re in the right place.
You'll learn how to structure information and guide attention so that learning is inevitable, whether you're writing, presenting, or teaching.
Course begins in July 2025
How My Writing Course Helps Professionals
From the very first lesson, I was hooked!
The lessons were short, practical and immediately useful. I could see my writing improving right away. The course is well-structured and easy to digest, with each lesson focused on one core technique. Lessons provide useful examples and explain the subtle ways each tool can shape your writing. I spent about 30 minutes a day and finished the course in under two weeks, without ever feeling overwhelmed. The AI-powered exercises were a standout. Like a personal tutor, the AI gave instant feedback and helpful suggestions to refine my answers. The course ends with a practical bonus: a ChatGPT playbook. I now use this to draft my writing and then apply course techniques to bring it to life. In a world driven by communication, this course is worth every minute. Your email recipients will thank you!
Rigardt
Managing Director & Creative Entrepreneur
Initally, I was skeptical about this writing course, "Write like your career depends on it" as it was using AI to give feedback. However, later as I embarked on this journey to become a better writer and communicator, I liked the course structure and the AI stimulator that enhanced the learning experience. One thing that I vividly remember is how making things simpler can have a positive impact on the readers. This course was like a refresher for me where I reinforced some writing rules. However, there were also many new things that I learnt. After taking this course I have become more aware about how I can impact people through my writing. I try to produce more writing and then work on making it polished. I am yet to experience more on how my writing has benefitted from the course. I am truly grateful to James Moore for designing such a powerful tool for people who want to be better at writing. "Write like your career depends on it," because it actually does. "Write like your career depends on it," highly recommended course for anyone who wants to improve their writing leveraging ChatGPT.
Abhilasha Rayamajhi
Assistant Professor and Writing Center Lead, King’s College Nepal
This course clearly and concisely breaks down the elements of good writing. I now have a solid understanding of common pitfalls and effective strategies to improve my work. It's made it easier to communicate my points in emails and has reinforced key aspects of creating strong educational content. I highly recommend it to anyone who writes for work or learning!
Francesca
Lead Digital Content Developer
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