EARLY BIRD DISCOUNT: 80% OFF "COGNITIVE SCIENCE FOR COMMUNICATORS" SAVE YOUR SEAT NOW!

A COURSE THAT BRIDGES THE GAP BETWEEN WHAT YOU KNOW AND WHAT THEY UNDERSTAND

Cognitive Science for Communicators

How to explain clearly, teach effectively, and design content that actually sticks.

Course begins in July 2025. Want to join as a beta user? Reserve your spot now, limited slots available.

If you’ve ever wondered why:

Your audience doesn’t “get it” the first time

Meetings turn into follow-ups and clarifications

Lectures, content, or presentations land with glazed eyes instead of lightbulb moments

It’s not because you’re bad at communicating.

It’s because no one ever taught you how.

I’ve spent years teaching, designing courses, and helping professionals fix this.

Here's what I learned:
Effective communication isn’t an art. It’s a science.

You can learn it. And when you do, your writing, speaking, and teaching will shift from “good enough” to clear, trusted, and transformative.

The Missing Link:

Most communication advice focuses on style. But the real breakthrough comes when you understand how the brain processes information.

When you match your message to how the mind learns, you make understanding:

Easier

Faster

Longer-lasting

Cognitive Science for Communicators gives you a clear, research-backed framework to do exactly that—in everything you write, say, and teach.

Inside “Cognitive Science for Communicators” Course

You’ll get access to:

Module 1: Why Most Courses (and Explanations) Fail
Learn why most educational content doesn’t stick—and what the brain actually needs to learn, remember, and apply new ideas.

Module 2: Education Myths to Forget Forever
Debunk the biggest myths in learning and teaching, including:
-Everyone has a learning style
-Intelligence is fixed
-Struggle is always good

Module 3: How the Brain Learns
Understand the science of working memory, long-term memory, and cognitive load:
-Why learners get overwhelmed (and how to fix it)
-How to structure your content so it actually sticks
-The psychology of chunking and retention

Module 4: Less is More: Clarity through Concision
Why every extra word is a cognitive burden and how to cut the fluff:
-The “iPod Test” for clear explanations
-Real examples of bloated vs. sharp writing
-Practical editing techniques for any medium

Module 5: What Before Why: Structure That Sticks
Discover why abstract rules fail and examples succeed:
-How to use concrete-first teaching
-The power of examples and non-examples
-Sequences that make learning feel effortless

Module 6: Expert-Induced Blindness
How expertise can make you a worse teacher and how to fix it:
-Spot where you’re overestimating your audience
-Learn to explain like a beginner (even when you're not)

Module 7: Clarity Beats Accuracy
Why “technically correct” often leads to confusion:
-Use analogies, stories, and simplifications effectively
-Build intuitive understanding before refining precision

Module 8: Logically Faultless Communication
Based on the work of Siegfried Engelmann:
-How to make misunderstandings impossible
-Use example sequences to eliminate ambiguity
-Design explanations that guide learners to the right generalization

Module 9: Design Tips: Signposting, Media, and Writing
Tactical guidance on:
-Using visuals without overloading
-Writing like a teacher, not an academic
-Structuring content so users never get lost

Module 10: Using AI Without Sabotaging Learning Tactical guidance on:
Learn why most AI-generated teaching is flawed and how to use AI as a powerful ally, not a shortcut that dilutes clarity.

By the end, you’ll be able to:

Explain anything clearly, confidently, and effectively in any medium
Design content that makes learning inevitable
Break down complex ideas with ease
Create courses, videos and presentations that educate and inspire

Build a reputation for clear communication

I'm James Moore

Communication coach for leaders, educators, and course creators.

I'm a writer, educator, and course designer with over a decade of experience in teaching and education technology. I hold a Master’s in Education from the University of Cambridge and have built online courses in subjects ranging from physics and medicine to writing and cognitive science. All my courses offer a money-back guarantee.

WHAT I DO

ExplAIn Yourself (Book): How to master the art of explanation in the age of AI, and why you need to.
The Custom GPT Tools: GPT-powered assistants that sharpen your writing, thinking, and teaching.
The Training: Online courses that turn clarity into a repeatable skill.
Communications consulting: Get in touch for bespoke packages for your business.

If you're looking to level up your business or career through the way you communicate, you're in the right place. I help experts sound as smart as they are.

Trusted By Professionals

Jonah Werth

Co-founder @Blend

We’re Blend, where TikTok meets workplace training for the next generation of frontline workers. Our mission is to train, retain and engage a new generation of deskless talent through the power of short form, mobile based learning.

What a journey it’s been collaborating with James Moore on our new series of TikTok style accredited Compliance courses. Straight away, James understood the importance of balancing engaging scripts with effective learning design and the effort he put into creating our courses went above and beyond our expectations. Here’s to #blending with James on many more courses to come!

Check out some of the work we did with James here.

Peter Turner

Co-Founder of Beeline & a writing and history enthusiast

I've had the pleasure of working with James Moore both as a student in his Writing course on Beeline and collaborating with him on instructional design projects.

James is genuinely one of the best communicators I've encountered - he has this rare ability to take complex writing concepts and make them click instantly. His course is brilliantly structured and engaging throughout. What really impressed me is seeing the calibre of work he's involved with, like his collaboration with Veritasium - it's clear why top-tier creators seek out his expertise.

If you're serious about improving your writing, James delivers results.

Clarity in Action

My Recent Projects—Designed for Clarity

Frequently Ask Questions

Who is this course for?

Educators, course creators, founders, and professionals who need to explain complex things clearly.

Do I need a background in cognitive science?

Nope. You’ll learn exactly what you need in a clear, practical way.

How long does it take to complete the course?

You can finish in 4-6 weeks at your own pace with lifetime access.

Will I get support during the course?

Absolutely — this course is designed to help you succeed, not just give you content and walk away. If you have questions, need clarity, or want feedback, you can reach out directly for support. Email me anytime at james@communicatemoore.co.uk

What’s the refund policy?

I’ve designed this course to deliver results fast. If it’s not the right fit within the first 7 days, just reach out. I’ll either help you get what you need or give you a full refund. No hassle. No questions asked.

Save your seat. Let’s make your communication unforgettable.

Course begins in July 2025. Join as a beta user and reserve your seat now. Limited slots only.

QUICK LINKS

LET'S CONNECT

CONTACT

james@communicatemoore.co.uk

Terms and Condition | Privacy Policy