I'm James Moore
Communication coach for leaders, educators, and course creators.
I'm a writer, educator, and course designer with over a decade of experience in teaching and education technology. I hold a Master’s in Education from the University of Cambridge and have built online courses in subjects ranging from physics and medicine to writing and cognitive science. All my courses offer a money-back guarantee.
WHAT I DO
ExplAIn Yourself (Book): How to master the art of explanation in the age of AI, and why you need to.
The Custom GPT Tools: GPT-powered assistants that sharpen your writing, thinking, and teaching.
The Training: Online courses that turn clarity into a repeatable skill.
Communications consulting: Get in touch for bespoke packages for your business.
If you're looking to level up your business or career through the way you communicate, you're in the right place. I help experts sound as smart as they are.
You can ask things like:
"I want to improve my writing - how can James help?"
"I want to share my knowledge with others in an online course - what resources does James have for this?"
"I want to know more about James - tell me about his hobbies!"
Why I Do This Work
I’ve spent my career figuring out how people learn and, just as important, how they don’t.
From classrooms to boardrooms, I’ve seen what unclear explanations cost: wasted time, missed opportunities, and way too many glazed-over Zoom faces.
At first, I thought great explaining was a talent. But it’s not. It’s a science grounded in how the brain processes ideas. It’s not about dumbing things down.
It’s about building them up, step by step, with the right tools in the right order.
And when you do that? People get you. They trust you. They act on what you say.
What I Believe
I believe in doing the hard thinking so your audience doesn’t have to.
Whether I’m designing a course, writing a book, or crafting an AI prompt, I’m always asking:
What would make this instantly clear?
Because the clearer you are, the more powerful your message becomes.
And that clarity? It’s not magic; it’s strategy.
We’re Blend, where TikTok meets workplace training for the next generation of frontline workers. Our mission is to train, retain and engage a new generation of deskless talent through the power of short form, mobile based learning.
What a journey it’s been collaborating with James Moore on our new series of TikTok style accredited Compliance courses. Straight away, James understood the importance of balancing engaging scripts with effective learning design and the effort he put into creating our courses went above and beyond our expectations. Here’s to #blending with James on many more courses to come!
Check out some of the work we did with James here.
Peter Turner
Co-Founder of Beeline & a writing and history enthusiast
I've had the pleasure of working with James Moore both as a student in his Writing course on Beeline and collaborating with him on instructional design projects.
James is genuinely one of the best communicators I've encountered - he has this rare ability to take complex writing concepts and make them click instantly. His course is brilliantly structured and engaging throughout. What really impressed me is seeing the calibre of work he's involved with, like his collaboration with Veritasium - it's clear why top-tier creators seek out his expertise.
If you're serious about improving your writing, James delivers results.
Clarity in Action
My Recent Projects—Designed for Clarity
Let’s Make Your Message Impossible to Ignore
Need to streamline communications in your business?
Designing an online course?
Building training for your workforce?
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